Sep ,2020
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主持人王颖:这里是2020年中国国际服务贸易交易会的现场,欢迎您来到爱欧沃伯的直播间。 今天我们的论坛的主题是中外在线会展技术的现状与未来。首先我非常荣幸的介绍出席本次论坛的嘉宾,他们是中国会展经济研究会会长袁再青先生,北京第二外国语学院经济学院院长刘大可教授,匈牙利中欧商贸物流合作园区副总朱瑞臣博士,在线场景(北京)科技有限公司总经理程世强先生,欢迎各位嘉宾的到来。

主持人王颖:众所周知,2020年初,一场突如其来的疫情席卷全球,很多行业都受到了重创,我们会展行业也是一样的,很多的国内国外的展会都受到延期甚至被取消,那么在这个时刻有很多的互联网公司,他们的嗅觉是非常灵敏的,他们开发了很多线上的会展技术,如雨后春笋一般的涌现在我们的面前,那么这些会展技术是否完善?市场对他们的反应是怎么样的?现在的会展技术的现状是如何?我们就对此做一个探讨。

主持人王颖:首先我想邀请我们的袁会长给大家分析一下,我知道袁会长曾经是外经贸部机关党委组织部的部长常委副书记,曾任纳米比亚经商参赞,从事会展经济的研究已经有9年多的时间了,在这9年多时间里,您一定见过很多的在线会展技术,那么就现状您做一下分享。

袁再青:谢谢主持人。

袁再青:我也很荣幸能够受到在线场景(北京)科技有限公司邀请来参加这么一个探讨,在线展会技术这么一个论坛。而且这个论坛我觉得很有意义,就是放在服贸会的现场来举办。现场的研讨会以前我还参加的不多,我觉得很有意义,因为服贸会本身就是一个线上线下结合的办展的展会平台,有很多科技企业科技公司在会上有体现了它的在线的技术,那么从我个人了解,线上展会这几年的大体的情况实际上在线技术在会展领域的运用,好几年前实际上就已经起步已经开始了。在我印象里头最起码已经有五六年了,在前几年这个行业经常召开一些研讨会讨论在线技术在展会这边的应用。

比如说有一些重要的主办方来做这个事情。你比如说像广交会,广交会在这几年前就提出来要推广线上的广交会,永不落幕的广交会。实际上他也搞了线上广交会,那么还有一种就是有一些产业方面,它根据它自己本产业的需求,开发了一些线上的技术来做他本产业的展会,这是第二个。还有一个有一些互联网的科技公司来涉足到会展领域,你像以前比较老的像什么展控网,、三一会展这些,实际上几年前都有涉及,但是那个时候我的印象里头,他们的技术实际上更多的还是体现出作为展会的一种工具、一种辅助。比如说登记注册、参会人员的统计,然后一些展位的联系,一些酒店的推介,然后最后展会之后的有一个大体的统计,技术大概前些年大概也就是这么一个层面。那么引起在线技术在展会上突飞猛进发展。实际上就刚才主持人说的,这次新冠疫情线下展会全部停摆,展会作为促进经济循环重要的平台,还要做怎么办?在这种情况下,很多重要的互联网企业和有一些会展的主办方,共同合作开始举办,我个人讲是比较真正意义上的线上展会,比较突出的就是广交会,就是线上广交会。在这个过程当中,也有一些就是以前的会展企业,包括咱们在线场景是做海外展的,那么我们互联网会展行业也有一些做海外展的企业,比如说像这个叫潘建军的米奥兰特公司,他是在海外办展的,他也开发出了一套互联网的系统,把他的所在海外办的展会通过技术平台连接到海外去,而且也有一定的效果,这是这么一个情况。那么今年大概半年以来线上展会的技术有了很长足的发展,普及面有了,很广的普及,线上展会的话办了很多,现在我们还没有一个完整的统计。

从现在总体上反应线上展会包括像广交会,还有一些在广东、上海办的一些重要的行业的线上展会,总体上反应看,是因为我接触会展行业比较多,我是从会展的角度来看,感觉到线上展会由于技术的运用,在展会的营销方面应该说力度比较大,效果比较好,造声势这个应该还是不错的,但是从会展的这种角度来出发看,线上展会行业内也有很多对这个问题的讨论。那么,有一些会展的主办方觉得主要的他们感觉到这个方面的难题,或者热点问题大概有这么几个方面:一个就是线上展会的对于主办方的商业模式现在没有很好的打通,我们会展行业的主办方以前是靠出租展位组织会议论坛 、注册费。这种方式的话来取得它的商业收入,那么一下子把展会搬到线上之后你像广交会的话,这次线上广交会它所有的展位都是免费给参展商的,所以说主办方要开发一套线上展会的这种科技系统,要投入相当的成本,但是他它的收入它的商业模式靠什么东西来解决他的是收入问题?那么很多主办方现在还觉得这一个问题没有打通,这是这个行业反应的一个问题。还有一个问题就是我们在一些展会的举办之后有一些参展商跟我们反映,我线上有一个展位,但是我的采购方案跟我接触上线跟我谈感到不是那么踊跃,就是说有很多以前在线下的时候,采购方和参展商可以密切的互动交流,在线上就缺乏一个粘性,他看看就走了。所以有一些参加线上展会的参展商就觉得没有很深入的能够洽谈的机会。还有一个主办会展的主办方它的资源是它的参展商和采购商,这是它的核心竞争力,但是他把这些东西都放到网上以后他担心什么?它的信息安全,它自己核心都广阔到外面去了,将来谁都可以拿着他的参展商,拿着他的采购商去办展,他就担心它的信息的安全问题。

还有一个网络安全问题,线上办展,我最近就遇到一个例子:就一个线上会议都准备要开了,突然线上的主持人就发现,说我的会议号叫另外一个人给我弄走了,密码也弄走了,ID号也弄走了,会议的主持人进不了会议室,他的会议室叫别人给弄走了,这就是反映什么呢?因为互联网的在线上的一个安全问题。这也是这一块的反应。所以我觉得怎么样现在从会展业的角度来看这个事情,怎么样把这个线上的展会和普通的这种跨境电商给它区分开了,线上的展会一般的来讲的话就是那么几天,跨境电商是常年做的,怎么把它区分开来,怎么在几天的线上展会当中使他的参展商采购商能够深度的、能够相互有信任的来沟通对接洽谈,最后签约效果怎么体现出来这个呢?是需要线上展会考虑解决的问题。

从我现在接触到的情况,国内咱们在线场景科技公司,我听了一下你们在会议展览的一些科技开发上还是做了很多探索,有很多好的功能发掘,一会的话我还想继续再听你们介绍。现在看来做的比较好的,我觉得腾讯公司作为线上会展这一块的开发,从营销 、对接、 洽谈、 签约 、组织会议、 论坛,整个参展的后续服务上,它开发上考虑的比较多一点,这还是比较好的,那么我觉得现在线上会展已经是一个很重要的会展业今后的发展趋势,我觉得下一步怎么做好?我个人考虑有这么两个方面的结合。我觉得需要我们科技公司主办方或会展行业考虑这两个,一个的话就是线上的展会要和线下的展会很好的结合融合来发展。做线上展会,你要更多的深入的了解。线下展会的它的运作的流程、它的功能、他的需求,怎么把他的需求通过互联网线上的这种科技给它更好的发展起来。还有一个结合互联网的公司和会展行业的主办方、会展场馆,这个结合我觉得从两个方面做,这一块的话还是有很大的发展前景。我也希望我们在线场景公司在这方面继续的探讨,不断的完善咱们线上展会的功能。既发挥互联网的科技优势,同时的话又深入到这种会展主办方会展企业,特别是参展商和采购商的实际需求上把这个结合起来。我觉得像咱们这样的公司还是很有发展前景的。谢谢主持人。

主持人王颖:感谢袁会长的精彩分享

主持人王颖:那么袁会长提到了很多问题,我们确实觉得任重而道远,未来还有很多的路很长的路要走,但是我们一定有信心会把这款技术做得越来越好。

主持人王颖:下面我怀着激动的心情来有请北京第二外国语学院经济学院院长刘大可教授,刘老师是我的恩师,在18年前我考入了北京第二外国语学院,是刘老师带我走进会展朝阳产业。那么在这18年里,我一直兢兢业业在会展行业里面摸爬滚打,我没有辜负恩师的期望,因为在疫情期间有很多人他转行了已经不在会展行业了。我不忘初心依然在会展行业里面坚守,所以今天有请刘老师为大家做分享。

刘大可院长:谢谢!首先也非常高兴今天来到EOVOBO公司,那么刚才主持人也谈到她是我们国家比较早的去学习会展的学生,我也很自豪她能够一直在这个行业坚持,因为任何一个行业的发展总有这么一拨人,不管困难的时候还是顺利的时候都能够坚持下来。那么关于今天我们探讨的外线会展这个问题来讲,首先我觉得在线本身就代表着互联网时代的一个方向,其实来讲不管是否有疫情,我觉得大家都不能去忽略这样一个方向,因为这是一个时代的东西。因为互联网已经到了无孔不入的地步,你会发现它这个就影响了行行业业,那么也就意味着说任何一个行业你不能够去忽视它是吧!那只是融入的早和融入的晚的问题。谁认识到融得早,那么谁可能就占据一点商机或者占据点主动,如果谁一直回避这件事情,可能就会加入被动。我觉得疫情只是一个导火索的问题,对不对还有一个来讲,大家一定要认识到这一点,所以一定不能把它看成临时性的迎击的东西,如果现在迎击的东西疫情一过我们这件事儿又停歇了,但是如果他这个趋势性的东西就意味着说疫情只是说它扩建了或者加速了我们这个行业的向互联网方面的转化,我觉得这一点就要搞清楚。

从我个人来讲 ,从展览会的功能来看,如果说它是为促进贸易而具有的这样一个传统对功能的描述,那么今天我们从淘宝、从京东这些电商的身上,我们完全可以认为在促进交易这件事情上互联网一定做得更好。那么就意味着说我们今天谈了展览会的时候,我们一定要想到这样一个大的趋势,如果我们一定加线是这样一个功能的话,我们一定会延伸到这种功能,一定会和互联网高度契合,当然这种契合我们不是说谁被谁替代,但至少整个的方向是对的。那么关于这一段时间来整个的线上展会的变化,我觉得至少这一次疫情给我们有两个方面发生了一个根本的变化。第一,关注线上展会的主体在逐渐增多,过去我们讨论的时候可能一些具有前瞻性的主办方,他们必须觉得所以说我搞实体展会未来会不会受到互联网的挑战,我就开始去把一个网上的系统,那么这是在过去一个比较大的展商有这种思维,但今天你会发现走到现在的时候完全不是这个局面,一方面传统的主办方要加快了线上展会的开发步伐。

另一方面来讲像腾讯、京东、阿里巴巴这些具有强烈互联网背景的公司加入了线上展会的开发大潮,另外来讲像这些对展会包含今天我们EOVOBO这样的新兴的公司,其实也是基于在过去对展览业的一个非常深刻的了解,那么在这样一个商机也开始开发出这样的系统。那么这些我觉得都是属于在疫情的影响下,而会展也出现了一个非常大的变化,关注、投身和真正形成形商业化探索的网上展会的主体成倍的增加,另一方面我觉得发生了很大的变化,我们在探索的内容上发生了非常大的变化,在过去多少年来我们很多互联网对这个行业的改造更多的体现在为这个行业增加效率方面。你比如说过去我们手工注册,我们后来变成网上注册,我们过去手工电用电话,我们开始现在我们用微信,也就是意味着说在过去长时间大家虽然也认为互联网会对这个行业带来非常大的影响,但没有真正的就投入到互联网对行业革命性转变的开发上来,而更多的关注在互联网如何提升这个行业的效率这方面做得比较好,但是我觉得在疫情期间,大家更多思考的问题是我们的互联网能不能从根本上不仅仅是帮助这个行业,而且能不能形成一种独立的商业模式,所以高兴的看着走到今天我们至少能够发现有很多的展会可以脱离实体展会而独立的存在。

大家可以看到这段时间就举办了很多网上的新产品发布,网上的一种展览会,那么我们也很高兴的看到了很多的传统展会已经开始实质性的走向线上加线下相结合的模式,而到今天你会发现只依靠线下而不依靠线上的公司越来越少,而线上和线下融合的公司在变多,而与此同时我们也一定要看到,也有一部分完全脱离了线下而走向线上的公司。那么在未来我想不是非a即b的关系,也就是不是说线上线下你划勾,更多是融合,但是这种融合也会出现不同的类型,一种类型的融合是以线下为主体,我开始做线上,比如说我今天一直在展会期间,我用线上来扶助我线下的工作,另一个是闭幕之后,我线上的功能依旧, 来践行着对客户的增值服务,除此之外,我们也可能出现以线上为主导的公司,我依靠线上就可以存活,但是我也一定会不失时机的,为了维护客户关系也好,或者为了我自己的增值服务也好,我会把线上的一波活动搬到线下来。

那么虽然我们都叫线上和线下融合,但是这个公司的主体会有所不同,有的公司以线上为主体,但它排除了线上与线下融合,线下是为线上服务,但是共同的为我们的客户服务。那么有的公司是以线下为主体,当然它排除了线上的服务,那么线上是为线下服务,但共同的目标是为了我们的客户服务。那么所以我觉得以后大家不要是说有的人总是提到线上,会不会替代线下,线下会不会替代线上,我觉得这个世界不是一个非黑即白的关系,那么这个世界更多是一个多元化的关系。对于我们这个行业当中未来的发展,也应当用这样一种多序列的目光来看待未来。那么它也许从会成为一个背后是线上有一部分,那么线下加线上一部分,线下也有部分,那么整个的市场的多元化和客户需求的多样化,就会导致了我们市场是序列性的,而不是整齐划一的,这是我对线上线下以及线上公司未来发展的一点看法,好, 谢谢主持人。

主持人王颖:感谢刘老师的精彩分享,我觉得今天我很幸运能够毕业很多年,之后还能听到刘老师亲自给我讲课,那么我觉得其他的同学们他们很遗憾,没有办法来亲自听您讲课,没有关系,回头我可以把我们的二维码直播间的二维码分享给同学们,让他们看精彩回放。

刘大可院长:线上的作用结束了以后还能够继续的传播是吧?

主持人王颖:对,这就是线上的优势。那么任何一种新生事物,它的生存与发展必须要经过市场的考验,那么对于我们在线展会技术,一定要经受主办方的考验。那么是谁的使用者?

主持人王颖:下面我们有请匈牙利中欧商贸经贸物流园区的朱总,您来讲一下您是如何看待线上展会技术的现状的。

朱礼好:好,谢谢主持人,谢谢大家。非常高兴也非常荣幸,现在有这机会,作为合作方、作为EOVOBO的合作方,也就作为一个企业,来参加这个论坛。关于现上展的现状和未来,刚才两位前辈袁会长和刘院长讲得非常好,我觉得非常感动。那么就是说我们这个公司是搞线下的展览,是从15年正式开始搞这个展览,这个展览是什么?是咱们商务部贸发局主办的,每年就是在欧洲,主要是集中在中东。它是集中在中国品牌进行外推。助力中国企业走出去。那么我们已经连续搞了5届,一直到去年19年我们一直搞线下,19年的规模最大到300多家企业参展。规模也是很大的, 很壮观的。那么20年本来我们因为它是一年一度,本来20年想再扩大一下规模,扩大到500家,但是天有不测风云,疫情突如其来。

那么我们一开始是推迟,后来彻底不行了, 从6月份开始彻底放弃, 要搞成线上,那么我们也是经过很长时间的调研,可以说是国内从腾讯阿里一直到一些小公司,我们都进行了调研,做什么来确定一个合作方,来把展览搬到线上来。那么我们经过很长时间调研,跟程总EOVOBO,我们也经过多轮的对接,我们选定了这一家进行合作。我们对选择应该是充满信心的,现在下面有很多技术性问题,有待进一步完善完美,但是我们愿意共同探讨这个事情是吧!因为这个我们的企业本身也是一个国内的企业,是山东临沂注册这家企业。我们每年向山东的应纳税了,但是我们在匈牙利的时间很长,我们从90年代初就已经编制权力了。

所以说我们在国内国外官方的这种关系,或者是我们的人脉资源也非常丰富。我们搞这个展览也是一直是按照这个方向走的,那么就是说,突发的疫情让我们措手不及,但是我们怎么看这问题?以前我们搞线下搞得非常成功,那么我们相信我们线上也会搞得非常成功。有一个方向走向另外一个方向,可是我们也在思考一个问题,就是说未来疫情如果说稳定了,或者疫情过去了,那么我们到底是用什么样的方式我们重新回到线下,还是我们继续走线上。那么这也是我们将来要探讨的一个问题,正好万展公司也是搞线下展会很多年,所以说我觉得我们合作的前景是非常的广阔的。

将来很有将来发展的潜力。希望把我们的共同探讨一个路子来,因为我们作为企业作为公司,我们看他们看的是效果,看到我们无论是线下的项目和线下的效果,我们线下搞5届的展览, 一直是被商务部评为国家形象级的,就国家品牌级的对外展览。一个很成功的。那么我们也希望我们的线上也能做到这一点,以后我们合作好吧。祝我们成功! 程世强程总:祝我们成功 !

朱礼好:好,我就讲这么多, 谢谢!

主持人王颖:感谢朱总的精彩分享,更感谢您对我们公司的信任,我们未来一定会努力把您的这款线上展会做好。

朱礼好:好 谢谢

主持人王颖:刚才我们探讨的是中国的线上会展的技术的情况。那么对于展览大国德国和美国他们现在的情况是如何?我想有请我们EOVOBO的总经理程世强先生,因为我们陈总一直从事境外展会业务8年多的时间了,他走过很多国家也看过很多的展会的技术,那么现在请程总给大家分享一下国外的情况。

程世强先生:好,好,谢谢主持人王颖,谢谢我的搭档,首先今天特别荣幸能跟袁会长,刘院长还有朱总坐在一起进行这个话题的交流,我今天非常荣幸也非常开心,刚才听到领导们 讲的话题,我觉得我坐在这里特别特别的特别的有特别好,特别有收获,刚才严会长讲的包括刚才讲了一些历史在线展的历史,这事多补了一课。我以前没有想到我们在线展会是不是已经有这么多这么长时间的摸索期了,所以我觉得应该向这些前辈们致敬!像我们这些在展会在展览行业勇于进取不断的摸索新的技术的这种前辈致敬。我觉得非常尊非常他们特别值得尊敬和我觉得我特别佩服他们。真的非常感谢!然后也感谢会长对我们的肯定和鞭策包括刚才对我们的产品。因为我会长上午来的时候,我还带着会场看了一下,但是我没想到他给我那么高的评价,短短的时间特别高的评价,所以我非常开心,也非常激动,谢谢谢谢会长,然后刘院长也是一样。

我觉得今请到刘院长来参加交流会的时候,我当时是非常开心的,因为他是我搭档的启蒙老师哈,我的搭档一直把院长怎么说放在心里边,每次我一提到他都很激动,例如我去CFO的时候,我说我跟院长合影了,给你看一下,他特别开心的看,我觉得我也很自豪,为什么我跟院长培养了这么优秀的学生在一起,搭档做了一个这样的事业, 我觉得非常的非常的感激院长,包括刚才院长讲的关于我们未来的一个给相当于给了我们很多的鼓舞,也给了我们很多的憧憬!我觉得在听到两位在展览圈这种应该是大咖级专家的这种讲话以后,我觉得第一我很激动,我觉得我们做这个事情做对了。另外一方面的话我觉得以后的话要向两位领导多两位专家多请教,多交流多学习。因为我觉得展览是一个非常多的知识点和智慧的产业,我觉得我以前可能学的东西还远远不够,所以以后要向两位领导可能要经常去讨论,找机会去交流,真的是非常期待以后能不吝赐教!

朱总的话刚才是提到了我们的合作,我觉得我要特别感谢一下他们,因为他们是贸发局主办的展会,而且我知道贸发局对展会特别重视,然后我们再给他们,我觉得不光是因为我们跟贸发局,和跟这个项目的合作,更重要的话是我们跟他们团队在一起,刚才我们不经意的握了一下手。为什么会有这样的一个本能的反应,我们俩都很自发的。因为这款产品,包括下个星期,因为我们现在很多功能都在准备红包会的一些功能的设计,包括我们也升级了一些比较,关键的功能的应用,但是主要对应的是中文客户。然后我们准备下一从明天开始,已经跟我们的伙伴沟通过了,从明天开始我们会对涉外的,特别是国际之间的这种交互这种交流,不管是网络还是服务器的稳定性等等会进行大量的测试,在做这样的工作的过程中,我想特别要感谢一下我们中东物流园区的他们的伙伴真的非常专业,非常敬业,真的我觉得最近我们在合作项目的过程中,感觉就像一家人一样,他们特别nice,包括现在能想到的nice了,因为他们都在叙利亚利我们有时差,在交流的时候会有时间的这种障碍。但是真的觉得在这个过程中,我觉得我有一个非常好的搭档,非常好的合作伙伴,他不光可能能给我们带来一些业务的领域的扩展的思路。更重要的话因为他们是在匈牙利是有一个物流园的,另外搭建了跨境电商平台搭建了很多的这种跨境贸易的平台。而且经验应该说是非常丰富,摸索了非常多的这种跨境的贸易和交流的这种方式。而且我觉得这种交流的过程给我的启发也是非常多的。

所以我觉得我特别有信心,一方面是有信心。是因为我觉得我身边有非常多的这种专业的专家和老师,我未来可以去学习 可以去交流。这是一方面,另外一方面可能是我展览的经验,我们做企业做外展国际展览公司,我们创业是8年,但是我们做这个行业我们做了12年,一直在以前在一家国营企业,然后我们也特别感激那家企业,培育了我们,我觉得在线展会在线展览业第一步的非常重要的一个基本价值是什么呢?我觉得我们展览的经验,没有我们展览的经历,我们对展会的理解,如果有的说我们跟有些公司或者有些科技公司有一点点区别的话:我觉得很重要的话可能就是我刚才说的三点,我觉得还有重要的第4点:我们有一个非常好的partner,有一个好的合作伙伴特别幸运,我觉得这个非常重要,可能会对我们未来会有非常好的一些助力。

关于海外的这种在线的展会技术的现状,然后因为我们这个产品在设计的时候设计灵感就来源于海外的一个展会,当时一个意大利的农机展,在2018年的11月份我记得当时的话我们是跟客人在聊天的时候,会发现国外的很多成熟的展会,特别是一些老牌的展会,例如园林展等等很多老牌的展会,我发现它的价值在大极速的下降。因为我刚才说了,我当时已经做了10年的国际展览,我发现的话我们很多的国际品牌都不来了,有的展会甚至是80%都不来了,我刚去的第一年跟我最近的一年比较的话,80%的国际品牌都过来参展了,大品牌都不来了,国际品牌影响力是非常大的。基本上很多产业领域都是我们中国企业比较多了,都是来见中国客人,中国朋友的比较多了。如果没有中国客人,可能展会产业这个模块,可能就会已经消亡了,甚至会消失。这是一方面,另外我们的客人去参展的时候 他们会说一个声音是什么呢,我们都不想来了,但是我们客人认为我们黄掉了或者是不行了,我们还得来,甚至还要做特装,还不能比以前差。因为不能让他认为不好但是展会上他又说展会来了哪些客人,我们基本上如数家珍,特别清楚。这个也是当时的话也是因为经历了这些展会,我当时一个初发奇想:我就刚当时跟参展的企业的老板聊天,他是一个非常有外贸经历的老板而且外语说的特别好,然后这种老板是比较少的,我一个宁波的老板我特别感谢他,当时灵感就来源于跟他的聊天,我们聊了三个小时在他的摊位上,比较悲催,但是三个小时没有客人来巡单来打扰我,觉得有点。

但是真的,给了我三个时间交流的时间,聊了很多价值,包括展会的变化,因为他已经参加展会,参加了十几年了展会了,非常有精力,包括国际的展位都去了特别多,所以我觉得我的灵感这一点,来的也是非常多的,然后海外的那回过来说海外展会,然后因为我们的灵感来自海外,我觉得我包括我们的同业也是海外展会,海外的话我后来的话因为,想做这个事情以后,我这两年就一直在观察海外的这种技术,包括最近尤其遇到疫情以后,现在产业高速发展,我们也开始全力的做这个事情的时候,我们就更多的研发了欧美,因为我觉得历史上很多先进的技术都来源于欧美,,咱们中国的很多商业,很多传统的包括最近的互联网商业,这里很多都是跟国外的一些交流产生的,所以我第一反应先去看美国有什么,德国有什么发达的展会比较发达的国家,但是我发现以后的话我研究了很多,包括一些平台、科技公司。

我研究了很多以后,我也找了一些灵感,但是我觉得他们现在总体来说,做的比较多的还是什么三d的,这种数字展示为主,主要是少量的企业开始做一些尝试,做交互,做人和人的交流和交互,现在已经有一些的有这种想法了,在做人和人的交往和交互,但是我觉得他们还是以数字技术为根本为重要载体来做的,我们看到很多有一个叫威菲尔应该做的还不错,我看评价也还不错,像在谷歌排名里面应该能排到前5的,然后经常的话有的国家排到排第一,然后口碑也还比较不错,但是的话整体来说功能除了我刚才说的数字以外,数字技术还有一个特点简单,它的实现的功能应用实际上还是比较简单的,然后加载了商城的功能,这个的话可能是他们现在我研究了一些可能现在能看到的做的,还可以的一些主要特点,另外我发现像法兰克福像励展,他们也做了一些尝试,但是他们的话展示的话可能跟我们中国的有一点相似、包括跟国外的也有一点相似,因为它是国际化的公司,他们会有一些交融,大概是这样的。

但是我觉得大家现在有一个方向都在往哪个方向发展,就是信息交互、人和人的交互、我们这款产品在设计的初的时候就直接进入状态了,我们没有直接进入数字技术,我们直接进入了这种人和人的交往和交互。因为我们多年的参展经历,虽然没有我们不做主办展会,我们做的是主办的服务,但是可能是正因为得益于此,我们跟企业交往特别多,我们特别了解企业的需求是什么,参展商他们的痛点是什么?他们来展会是为了什么?他们为什么还要来展会?他明年为什么还要来等等?我们做了很多的这种交流这两年,所以因为这种交流的信息,我们设计了我们所有的功能的设计的出发,都是以他们的视角,特别是展商的视角、展商的需求的撤掉、还有观众的话,因为我们会跟他们聊,因为他们有客户,我觉得跟他们在一起出展交了很多好好朋友,他们又非常专业,然后他们就会说他们的客人想要什么?他们的客人介意什么?然后广交会他们会介意什么等等。有些会介意,然后我们是站在了巨人的肩膀上,然后加了改良加了创新,抓了一些我们是学了很多平台,包括国内的国外的一些优势,同时的话结合我们在线的我们展览的这种经验和阅读理解,然后我们做了一些很多的创新,做了很多小的功能的创新,但是非常实用。

举个例子:我们有一个是智能翻译功能,智能翻译功能应该是我们首创,我们应该算是比较早研发技术的,这个会议领展是你来源一次会议,进口博览会我看到了这个技术,但是的话我们把它应用在哪里,除了会议的场景应用以外,我们还用在了直播间上,因为中国的我们知道中国的外贸人士外语都不好,或者是外语口语不太好,他能聊天能交流。但是我们发现他做不了主,抖直播做不了赌博,所以我们是把技术应用在这样的主播,在说中文的时候我们可以打出英文字幕,可以转化出俄罗斯语等等多语种的字幕,创新的话能解决很大的一个问题是什么呢,主播的语言的问题,以后的话就可以找一个漂亮的女孩就说中文就可以了,没关系,因为下面的字幕如果需要技术的处理的话,用我们的方法可以接近92%以上的准确率,基本上能达到,就像我看电影一样,我基本上看到这一句话,只要有一个错别字,我肯定知道他在讲什么,有一个错词,我基本上知道他在讲什么,起码主播讲的因为内容我不会有太大的变化。

然后我们会有一个什么我们会进行详细的主播,大概就是这样的,因为我的时间比较多了,我就不讲太多功能,我们还有很多小小的创意,但是的话应该会非常有用的解决,一些参展者观众的一些非常内心深处的一些痛点的需求,可能是我们设计产品的一个主方向,包括未来的一个主方向,我们未来也希望通过我们的努力可以创造出接近线下展会的体验的一种产品,帮助有些不能来现场、因为疫情不能来、因为忙不能来是忙的话来的时间很短,但是我可以在路上可以掌握出更多的信息。因为展会的价值特别大,你想通过3天4天5天你都不可能光玩他的信息的,它的信息量特别大,刚才我们会长说了一句特别好的话叫什么呢,它可以存留,它这个价值的话,以前的话展会完了,你得等下一次再去了解它的价值了。我们是希望通过我们的技术在路上还可以了解它的价值,可以知道它的价值,这是我们未来的话可能也是会经常做的。所以我觉得今天特别受益,然后能让我说这些话,也特别感谢领导给的灵感,我们希望的话能够通过我们伙伴的努力,通过各位领导的指导,让这个产品能越来越好。那么我想在后一平时代线上线下展览相结合的模式是一个未来的趋势,在线技术的在线展会技术的未来发展情况,有请一位领导给我们分享一下。在线技术的在线展会技术的未来发展情况。

程世强先生:我们计划线上线下的如何发展是中国会展业由大到强的必经之路,各位参展商参展观众一定要面向未来,相信线上互联网的力量安全有序的地方,相信我们的合作会非常愉快与成功,我们共同加油。我是希望所有的会展同人,不管是主办还是组团的,还是科技公司所有的伙伴,我觉得我们都可以一起动起来,然后迎接一个新的使者甚至引领者。我觉得非常有意义,我特别激动的想做这个事情。

主持人王颖:最后感谢三位嘉宾等光临我们的直播间,感谢你们非常激动,也感谢我们直播间里面的热情的观众,更感谢我们幕后今天努力的小伙伴们,我们希望今天的论坛能起到一个抛砖引玉的作用,希望我们家长论坛能激发展览人的热情、坚定展览人的信心,也希望大家能够持续关注爱欧沃伯的官方网站,希望我们与大家合作共赢,共创未来 谢谢大家,今天我们的直播到此结束,感谢!

王颖:最后咱们嘉宾来个合影,谢谢领导!

Host Wang Ying: This is the scene of the 2020 China International Fair for Trade in Services. Welcome to the live broadcast room of Eovobo. The theme of our forum today is the current situation and future of online exhibition technology in China and abroad. First of all, I would like to introduce the distinguished guests to the forum. They are Mr. Yuan Zaiqing, President of China Exhibition Economics Research Institute, Professor Liu Dake, Dean of School of economics, Beijing International Studies University. Dr. Zhu Ruichen, deputy general manager of Sino-European Business Logistics Cooperation Park in Hungary, and Mr. Cheng Shiqiang, general manager of Eovobo (Beijing) Technology Co., Ltd. Welcome!

Host Wang Ying: As we all know, at the beginning of 2020, a sudden epidemic swept across the world. Many industries were severely impacted, including exhibition industry. Many domestic and foreign exhibitions have been postponed or even cancelled. At this moment, many Internet companies, who are very sensitive, have developed a lot of online exhibition technology. Well, are these exhibition technologies perfect? How did the market react to them? What is the current situation of exhibition technology? Let's make a discussion about this.

Host Wang Ying: I'd like to invite our president Yuan first. I know that President Yuan was once the Deputy Secretary of the Standing Committee of the Organization Department of the Party committee of the Ministry of foreign trade and economic cooperation. He was once a business counselor in Namibia. He has been engaged in the research of exhibition economy for more than nine years. In the past nine years, you must have seen a lot of online exhibition technology, so can you share some of your opinions?

Yuan Zaiqing: Thank you for having me, host.

Yuan Zaiqing: I feel very honored to be invited by Eovobo (Beijing) Technology Co., Ltd. in such a discussion. And I think this forum is highly relevant. It is held on the spot of China International Fair for Trade in Services. I didn't attend many on-site seminars before. I think it's very meaningful because the fair itself is an exhibition platform combining online and offline. There are many technology enterprises that have shown their online technology at the conference. From my personal understanding, the general situation of online exhibition in recent years is actually the application of online technology in the field of exhibition. It actually started years ago. Actually, it has been at least five or six years. In the past few years, the industry often held some seminars to discuss the application of online technology in the exhibition.

There are some important sponsors to do this. For example, a few years ago the Canton Fair proposed to develop the online fair which never ends. In fact, it also organized the online Canton Fair. According to the needs, it has developed some online technologies to do the exhibition of its own industry. This is the second one. There are also some Internet technology company set foot in the field of exhibition. Such as the conventional ones like Zhankong.com and Sanyi exhibition several years ago. But in my impression at that time, their technology was actually more embodied as a tool and an auxiliary of the exhibition. For example, registration, statistics of participants, and then the contact of some exhibition booths, the promotion of some hotels, and finally, there was some general data after the exhibition. The technology was like this in the previous years. It has led to the online technology to develop by leaps and bounds in the exhibition. In fact, just as the host said, all offline exhibitions have been suspended. As an important platform for promoting economy, what should we do? In this case, major Internet enterprises and some exhibition organizers have started to hold the exhibition together. Personally, it is an online exhibition in a real sense. The most prominent one is the online Canton Fair. In this process, there are also some conventional exhibition enterprises, including Eovobo, which once focused on overseas exhibition. In the Internet exhibition industry, there are also some enterprises doing overseas exhibition. For example, Mr. Pan Jianjun, who runs exhibitions overseas, has developed a set of Internet system to hold the exhibition overseas. This has produced certain effect. Well, since about half a year ago, the technology of online exhibitions has made great progress, with a wide range of popularity, and a lot of online exhibitions have been held. Now we do not have precise statistics.

Generally speaking, online exhibitions include the Canton Fair and some important online exhibitions held in Guangdong and Shanghai. I am in contact with the exhibition industry all along, and from the perspective of exhibition, I feel that the marketing of online exhibitions is stronger, the effect is better because of the application of Technology. There are many discussions on this issue in the online exhibition industry. Well, there are some exhibition organizers who feel that the main problem in this aspect, or hot issues, may include the following aspects: one is that online exhibitions do not have a good connection with the business model of the organizers. The organizers of exhibition industry used to get profit from renting booths for conference forums and registration fees. In this way, we can get business income. After moving the exhibition online, like the Canton Fair, all of its booths are free to the exhibitors. Therefore, if the sponsor wants to develop a set of technology system of online exhibition, it will cost a lot of money, but what brings the income and what does business model depend on? So many organizers still feel that this problem has not been solved. This is a problem that the industry has to respond. Another problem is that, some exhibitors reported to us after some exhibitions were held, that I had a booth online, but I felt not much enthusiasm when I contacted my customer. That is to say, when offline, purchasers and exhibitors could interact closely, yet there was no stickiness online. He just took a look and left. Therefore, some exhibitors participating in the online exhibition feel that there is no opportunity for in-depth negotiation. The resources are its exhibitors and purchasers, which is its core competitiveness. But when he puts all these things on the Internet, he worries about the information security, its own core is broad to the outside. In the future, anyone can take his exhibitors and his purchasers to hold exhibitions. So he will worry about the security of its information.

There is also a network security problem. I have recently encountered an example: an online conference is ready to be held. Suddenly, the online host finds out that my conference ID number has been taken away by another person, and the password has also been taken away. The host cannot enter the conference, because his meeting room has been taken away by others. What does this reflect? Security on the Internet is a major problem. So how do I think about this from the perspective of the exhibition industry? How to distinguish the online exhibition from the ordinary cross-border e-commerce? Generally speaking, the online exhibition is just a few days. Cross border e-commerce is done all year round. How to distinguish them and how to make exhibitors and purchasers to make in-depth communication in a few days of online exhibitions? How can the effect of signing a contract be reflected? It is a problem that needs to be considered and solved by online exhibitions.

From what I've been exposed to now, I've heard that eovobo have made a lot of explorations in the scientific and technological development of conferences and exhibitions. There are many good functions to explore. I'd like to continue to listen to you later. For now, I think Tencent, as the development of online exhibition, has made great efforts in marketing, docking, negotiation, signing contracts, organizing meetings, follow-up service etc. More consideration has been given to the development of the forum. I think that online exhibition has become a very important trend of the exhibition industry in the future. How can we do better in the next step? I personally consider the combination of these two aspects. One is that online exhibitions should be well integrated with offline exhibitions. you need more in-depth understanding to online exhibition. The operation process, function and demand of offline exhibition, and how to better develop its demand through the Internet and online technology. Another one is to combine the Internet with the organizers and exhibition venues of the exhibition industry. I think this combination can be done from two aspects, and there is still a great development prospect in this area. I also hope that eovobo will continue to explore and constantly improve the function of our online exhibition. It not only gives full play to the technological advantages of the Internet, but also goes deep into the actual needs of the exhibition organizers, exhibition enterprises, especially for exhibitors and purchasers. I think a company like eovobo has a bright future. Thank you, host.

Host Wang Ying: Thank you for your wonderful sharing

Host Wang Ying: President yuan mentioned a lot of problems. We really feel that there is a long way to go. But we are confident that we will make this technology better.

Wang Ying: now I am excited to invite Professor Liu Dake, Dean of School of economics, Beijing International Studies University. Mr. Liu is my mentor. I was admitted to Beijing International Studies University 18 years ago, and Mr Liu took me to the sunrise industry. In the past 18 years, I have been working hard in the exhibition industry, and I have lived up to my teacher's expectations. During the epidemic period, many people have changed jobs and are no longer in the exhibition industry. Yet I still stick to the Convention and exhibition industry, so let's invite Mr. Liu to share.

Dean Liu Dake: Thank you! First of all, I'm very glad to come to eovobo company. Just now, the host also mentioned that she was an early student to study exhibition in our country. I'm also very proud that she has been able to persist in this industry. There are always such a group of people in the development of any industry, no matter when it is difficult or when it is smooth. As for the exhibition we are discussing today, first of all, I think that online itself represents a direction in the Internet era. In fact, no matter whether there is an epidemic or not, I think we cannot ignore such a trend, because it is a thing of an era. The Internet is everywhere, you will find that it has affected the industry, which means that you can't ignore any industry, can you? It's just a matter of time. Those who realize that early may occupy some business opportunities or take the initiative. If those who avoid this matter all the time, they may be passive. I think the pandemic is just a fuse, right? We must realize this, so we must not regard it as a temporary thing. If the pandemic is over, we will stop this matter. But the pandemic just means that it has expanded or accelerated the pace. It speeds up the transformation of this industry to the Internet, which I think needs to be clarified.

From my personal point of view, from the function of the exhibition, if it is such a traditional description of the function for promoting trade, today, from Taobao and JD.com, we can think that the Internet must do better in promoting trade. That means when we talk about the exhibition today, we must think of such a big trend. If we must add such a function, we will certainly extend it to this function, which will be highly consistent with the Internet. Of course, we do not mean that anyone is going to be replaced, but at least the whole direction is right. As for the changes of the whole online exhibition in this period of time, I think at least this pandemic has brought about a fundamental change in two aspects. First, the number of participants who pay attention to online exhibitions is gradually increasing. In the past, when we discussed, there might be some forward-looking organizers. They had to think that if they would be challenged by the Internet in the future, so they start to put an online system. In the past, relatively many exhibitors had this kind of thinking, but today you will find that it is not the case. On the one hand, the traditional organizers speed up the pace of online exhibition development.

On the other hand, companies with powerful internet background, such as Tencent, JD.com and Alibaba, have joined in the development trend of online exhibitions. In addition, the emerging companies like eovobo are actually based on a very deep understanding of the exhibition industry in the past, so they also begin to develop such a system. Under the influence of the epidemic, and the exhibition has a very big change. Online exhibition that focuses on, participates in and really forms commercial exploration has doubled. On the other hand, I think great changes have taken place. We have made great changes in the content of our exploration. In the past few years, increasing efficiency for this industry was the focus. For example, in the past, we registered manually, but later we registered online. We used to use the telephone manually. Now we use Wechat, which means that for a long time, although we thought that the Internet would have a great impact on the industry, we didn't really invest in the development of the revolutionary transformation of the industry. However, I think during the epidemic period, people think more about whether our Internet can fundamentally help the industry, but also form an independent business model. We are glad to see that we can at least find that there are a lot of exhibitions that can be independent from the physical exhibition.

You can see that a lot of online new product releases and online exhibitions have been held during this period. We are very happy to see that many traditional exhibitions have begun to move towards the mode of combining online and offline. Today, you will find that there are fewer companies relying only on offline rather than online, while more and more companies are integrating online and offline. At the same time, we must also see that there are some companies that are completely out of line and going online. In the future, I don't think it's a yes or no question, but a question of integration. But there will be different types of integration, one is offline as the main body, and online as supplement. For example, I have been in the exhibition today, and I use the online to help my offline work. The other is my online contribution after the closing ceremony. We can still practice value-added services for our customers. In addition, we may also have online oriented companies. I can survive by relying on internet. But I will certainly maintain customer relationship or my own value-added services, and I will move some online activities to offline.

Well, although we all call them online and offline integration, the entity will be different. Some companies take online as the main body, but it excludes the integration of online and offline. Offline is for online service, but all for customers. Some companies take offline as the main body, of course, it excludes online services, so online is for offline services, but the common goal is to serve our customers. I don't think that in the future online will replace offline or vice versa. I think the world is not black and white. It is a diversified one. For the future development of our industry, we should also look at the future with such a multi sequence vision. Then, it may become a part of the online market, and there are some offline parts. Then the diversification of the whole market and the diversification of customer demand will lead to our market being sequential rather than uniform. This is my opinion on the future development of online, offline and online companies. OK, thank you, host.

Host Wang Ying: Thank you for your wonderful sharing. I think today I am very lucky to hear Mr. Liu give me a lecture in person, as I have graduated for many years. I feel that other students are very sorry that they can't come to listen to you in person. But it doesn't matter. I can share the QR code of our studio to the students and let them see the highlights.

Dean Liu Dake: after the online forum is over, it can continue to spread, right?

Host Wang Ying: Yes, this is the advantage of online. For any new thing, its survival and development must pass the test of the market. For our online exhibition technology, we must stand the test of the organizers.

Host Wang Ying: let's invite Mr. Zhu from China-EU trade and logistics park of Hungary to tell us how you view the current situation of online exhibition technology.

Zhu Lihao: OK, thank you all. I am very glad and honored to have this opportunity to participate in this forum as a partner of eovobo and as an enterprise. As for the current situation and future of the exhibition, President Yuan and Dean Liu spoke very well just now. I feel very moved. Our company is engaged in offline exhibition, which has been officially started since 15 years ago. What is this exhibition? It is sponsored by the Trade Development Bureau of the Ministry of Commerce. It is in Europe every year, mainly in the Middle East. It focuses on extrapolation of Chinese brands and help Chinese enterprises go global. Well, we have held five sessions in a row. Up to last year, we have been engaged in offline business for 19 years, with the largest scale of more than 300 enterprises participating in the exhibition. The scale was also very large, very spectacular. In 2020, we wanted to expand the scale to 500. However, there was an unexpected epidemic suddenly came.

We postponed it at first, then completely failed, and gave up completely in June. We want to make it online, so we have also conducted a long period of research. It can be said that from Tencent, Ali to some small companies in China, we have conducted research on what to do to determine a partner to move the exhibition to the line. Well, after a long time of research and after several rounds of docking with GM Cheng of eovobo, we have selected this company for cooperation. We should be full of confidence in the choice. Now there are many technical problems to be further improved. But we are willing to discuss this matter together! Because this is a domestic enterprise which registered in Shandong Linyi. We pay taxes to Shandong every year, but we have been in Hungary for a long time. We have established since the early 1990s.

Therefore, the official relations at home and abroad, and network resources are very rich. We have been following this direction in conducting this exhibition. We were caught off guard by the outbreak of the epidemic. But what do we think of this problem? In the past, we have been very successful offline, so we believe that we will also be very successful online. But we are also thinking about another question, that is, if the future epidemic is stable or over, what kind of way should we go back to the offline or continue to go online? Well, this is also a problem we will discuss in the future. It happens that Wanzhan has been engaged in offline exhibitions for many years, so I think the prospect of our cooperation is very broad. There is great potential for future development. We hope to explore a way for us to discuss together, because as an enterprise, we are looking at the effect, whether it is the offline project or the offline. We have held five sessions of offline exhibitions, which have been rated as the national image level by the Ministry of Commerce, and the exhibition of national brand. We also hope that our online can be successful, and we will cooperate in the future. Wish us success! Mr. Cheng Shiqiang: wish us success!

Zhu Lihao: OK, that's all I have to say. Thank you!

Host Wang Ying: Thank you for your wonderful sharing and your trust in our company. We will try our best to improve this online exhibition.

Zhu Lihao: OK, thank you.

Host Wang Ying: we just discussed the technology of online exhibition in China. What is the situation of Germany and the United States? I would like to invite Mr. Cheng Shiqiang, general manager of eovobo. Mr. Chen has been engaged in overseas exhibition business for more than 8 years. He has traveled many countries and seen many exhibition technologies. Now, Mr. Cheng would like to share with us the situation abroad.

OK. Thank you, host Wang Ying, and my partner. First of all, it's a special honor to have a talk with president Yuan, Dean Liu and president Zhu on this topic. I'm very honored and happy today. I think I'm sitting here on a special topic. It's very good and fruitful. What President Yan said just now includes some history of online exhibitions. This is an extra lesson. I didn't think that we had such a long time to explore the online exhibition, so we should pay tribute to these predecessors who have constantly explored new technology! I admire them very much. Thank you very much! I would like to thank the president for his encouragement to us, including our products just now. I didn't expect him to give me such a high evaluation. I was very happy and excited. Thank you, president.

I was very happy when I invited Dean Liu to attend the exchange meeting today, because he was the enlightening teacher of my partner. My partner always put what the dean said in her heart. Every time I mentioned it, she was very excited. For example, when I went to CFO, I said that I had taken a photo with the dean. She was very happy to see it. I think I am also very proud. I have partnered such an excellent student, and my partner has done such an amazing career. I feel very grateful to the Dean, including the one about our future that he said just now, which is equivalent to giving us a lot of encouragement and also a lot of vision! I think after hearing the speeches made by two experts in the exhibition circle, I feel very excited. I think we have done this right. On the other hand, in the future, we should consult more from two leaders and experts, communicate more and learn more. Because I think the exhibition is an industry with a lot of knowledge and wisdom. I think what I may have learned in the past is far from enough. Therefore, in the future, I would like to discuss with the two leaders frequently and find opportunities to communicate with them. I really look forward to receiving your comments in the future!

Mr. Zhu mentioned our cooperation just now. I think I'd like to thank them in particular because they are exhibitions sponsored by the TDC, and I know that the TDC attaches great importance to the exhibition. It is not only because of our cooperation with the TDC and with this project, but also because we are with their team. We made a handshake just now, but why there is such an instinctive reaction? We are both very spontaneous. For this product, including the application of some comparison and key functions, they are mainly designed for Chinese customers. We have already communicated with our partners that from tomorrow, we will carry out a lot of tests on the foreign-related, especially the international interaction, whether it is the stability of the network or the server. In the process, I would like to thank our partners in Middle East Logistics Park. They are really professional and dedicated. I really think that in the process, we feel like a family. They are particularly nice. They are all in Syria so we have time difference, and sometimes we have obstacles in communication. But I really think that in the process, I think I have a very good partner, a very good partner. He may not only bring us some ideas on the expansion of business areas. More importantly, they have a logistics park in Hungary. In addition, they have built a cross-border e-commerce platform. The experience should be said to be very rich. We have explored a lot of such cross-border trade and exchanges. And I think the process of communication has inspired me a lot.

So, I am particularly confident. On the one hand, I feel that there are so many experts and teachers around me that I can learn and communicate in the future. On the other hand, it may be my experience in exhibition. We are international exhibition company. We have started our business for 8 years, but we have been in the industry for 12 years. We are particularly grateful to a state-owned enterprise where we stayed for nurturing us. I think the first step of online exhibition industry is the value. Without exhibition experience and understanding of the exhibition, there will be no success. If there is any difference between us and some technology companies, I think it is very important that we have a very good partner. We are very lucky. I think this is very important and may help us in the future.

As for the current situation of overseas online exhibition technology, the design inspiration of our product came from an overseas exhibition, which was an Italian agricultural machinery exhibition. In November 2018, I remember that when we chatted with our guests, we would find many mature foreign exhibitions, especially some old-fashioned exhibitions, such as Garden exhibitions. I found that its value is rapidly declining. As I said just now, I had been doing international exhibitions for 10 years. Many international brands would not even come. Compared with last year, 80% of the international brands came to participate in the exhibition. The big brands which have huge influences did not come. Basically, Chinese enterprises took the dominate. We have more Chinese friends. If there are no Chinese guests, the exhibition industry module may have disappeared. In addition, when our guests go to the exhibition, they will say that they don't want to come. Our guests think that we are going to broke. But we can't let him think it's not good. We are basically very familiar with customers who come to the exhibition. This is also from the experience of these exhibitions. I had a thought at that time: I just chatted with the boss of the enterprises participating in the exhibition. He was a boss who had foreign trade experience and spoke foreign languages very well. There were few such bosses. A boss in Ningbo, I especially thank him. At that time, my inspiration came from chatting with him. We chatted for three hours at his stall. However, there was no guest visiting to disturb me for three hours, which was very sad.

But really, he gave me three hours to communicate, talked about a lot of value, including the changes of the exhibition. He has participated in the exhibition for more than ten years. He was very energetic. Our inspiration comes from overseas. Our peers, are also overseas exhibitions. I have been observing overseas technology for the past two years. As we facing the COVID-19, we have seen the rapid development of the industry. When we start to do this, we have more research and development in Europe and the United States. Because I think many advanced technologies in history came from Europe and the United States. Many of our Chinese businesses, many of the traditional ones, including the recent internet business, are generated by some exchanges with foreign countries. So, my first reaction is to see what the United States has, what are the developed exhibitions in Germany, and what are the more developed countries.

After a lot of research, I also found some inspiration, but I think that they are doing more like three-dimensional. This kind of digital display is mainly to do some interaction, and to communicate and interact with people. Now some of them have this idea, in the communication and interaction between people, but I feel that they still take digital technology as the fundamental carrier. We can see that a lot of people named Wefel should do well. I see the evaluation is good. For example, in the Google ranking, it should be able to rank in the top 5, and in some countries it can rank first. The word-of-mouth is also relatively good. But on the whole, the function application is actually relatively simple, and then the function of the mall is loaded. This may be because they have studied some of the main features that may be seen and done now. In addition, I found that like Reed Exhibitions in Frankfurt, they have also made some attempts. It may be a little similar to China's, including foreign companies, because it is an international company, and they will have some blending, which is probably the case.

But I think there is a direction in which you are developing, that is, information interaction, people to people interaction. Our product directly entered the state at the beginning of design. We did not directly enter into digital technology, but we directly entered into this kind of people to person interaction. Because of our years of exhibition experience, although we do not host exhibitions, we do services. But perhaps because of this, we have a lot of contacts with enterprises. We know what the needs of enterprises are and what are the pain points of exhibitors. What are they here for? Why do they come to the exhibition? Why would he come and wait next year? We have done a lot of such exchanges in the past two years, so because of this communication information, we have designed all our functions from their perspective, especially from the perspective of exhibitors. We will talk to them, because they have customers, and I think we have made a lot of good friends. They are very professional, and then they will wonder what their guests want? What do their guests mind? Then what do they mind about the Canton Fair and so on. We stand on the shoulders of giants, and then we have improvements and innovations. We have learned a lot of platforms, including some domestic and foreign advantages. At the same time, combined with our online exhibition experience and reading comprehension, we made a lot of innovations and function innovations, which are practical.

For example, we have an intelligent translation function. The intelligent translation function should be our initiative. I saw this technology in the Import Expo. But where do we apply it? Besides the scene application of the conference, we also use it in the live broadcasting room, because many Chinese foreign trade people are not good at foreign languages, or their spoken English is not very good. So we apply the technology to this kind of anchor. When we speak Chinese, we can make English subtitles, which can be translated into Russian and other multilingual subtitles. If we innovate, we can solve a big problem. In the future, we can find a beautiful woman to speak Chinese. It doesn't matter. If the following subtitles need technical processing, our method can achieve an accuracy rate of more than 92%, which basically can be achieved. Just like I watch movies, I basically see this sentence. I definitely know what he is saying if there is a wrong word. At least I won't miss the meaning of.

I will not talk about too many functions. We still have a lot of small ideas, but it should be very useful to solve some of the pain points of some exhibitors and audience, which may be a main direction of our product design, including a main direction in the future. We also hope that through our efforts, we can create a kind of product close to the experience of offline exhibition, and help some people who can't come to the scene, because the epidemic or busy. I can master more information on the way. Because the value of the exhibition is very big, you can't just go through all information within three to five days. Just now, our president said a very good word. It can be retained. If the exhibition is over, you have to understand its value next time. We hope that we can understand its value. This is what we may often do in the future. Therefore, I feel particularly benefited today. Then I can say these words and thank the leaders for their inspiration. We hope that this product can be better through the efforts of our partners and the guidance of leaders. Well, I think the mode of combining online and offline exhibitions in the post-pandemic era is a future trend. Let us invite another leader to share with us the future development of online exhibition technology.

Mr. Cheng Shiqiang: how we plan to develop online and offline is the only way for China's exhibition industry from big to strong. All exhibitors and visitors must face the future, believe in the power of online Internet, safe and orderly places, and believe that our cooperation will be very happy and successful. Let's join hands. I hope that all the participants of the exhibition, whether they are the organizers, or all the partners of the technology companies, I think we can all move together and meet a new messenger or even a leader. I think it's very meaningful. I'm very excited to do this.

Host Wang Ying: finally, I would like to thank the three guests for coming to our studio. Thank you very much. Thank you for the enthusiastic audience in our studio. Thank you for your hard work who are behind the scenes. We hope that today's forum can play a role in attracting jade. We hope that our forum can stimulate the enthusiasm of exhibitors and strengthen the confidence of exhibitors. I also hope that you can continue to pay attention to the official website of eovobo, and hope that we can cooperate with you for a win-win situation and create a common future. Thank you. Today's live broadcast is over. Thank you!

Wang Ying: finally, let's have a group photo. Thank you all leaders!

主持人王颖:这里是2020年中国国际服务贸易交易会的现场,欢迎您来到爱欧沃伯的直播间。 今天我们的论坛的主题是中外在线会展技术的现状与未来。首先我非常荣幸的介绍出席本次论坛的嘉宾,他们是中国会展经济研究会会长袁再青先生,北京第二外国语学院经济学院院长刘大可教授,匈牙利中欧商贸物流合作园区副总朱瑞臣博士,在线场景(北京)科技有限公司总经理程世强先生,欢迎各位嘉宾的到来。

主持人王颖:众所周知,2020年初,一场突如其来的疫情席卷全球,很多行业都受到了重创,我们会展行业也是一样的,很多的国内国外的展会都受到延期甚至被取消,那么在这个时刻有很多的互联网公司,他们的嗅觉是非常灵敏的,他们开发了很多线上的会展技术,如雨后春笋一般的涌现在我们的面前,那么这些会展技术是否完善?市场对他们的反应是怎么样的?现在的会展技术的现状是如何?我们就对此做一个探讨。

主持人王颖:首先我想邀请我们的袁会长给大家分析一下,我知道袁会长曾经是外经贸部机关党委组织部的部长常委副书记,曾任纳米比亚经商参赞,从事会展经济的研究已经有9年多的时间了,在这9年多时间里,您一定见过很多的在线会展技术,那么就现状您做一下分享。

袁再青:谢谢主持人。

袁再青:我也很荣幸能够受到在线场景(北京)科技有限公司邀请来参加这么一个探讨,在线展会技术这么一个论坛。而且这个论坛我觉得很有意义,就是放在服贸会的现场来举办。现场的研讨会以前我还参加的不多,我觉得很有意义,因为服贸会本身就是一个线上线下结合的办展的展会平台,有很多科技企业科技公司在会上有体现了它的在线的技术,那么从我个人了解,线上展会这几年的大体的情况实际上在线技术在会展领域的运用,好几年前实际上就已经起步已经开始了。在我印象里头最起码已经有五六年了,在前几年这个行业经常召开一些研讨会讨论在线技术在展会这边的应用。

比如说有一些重要的主办方来做这个事情。你比如说像广交会,广交会在这几年前就提出来要推广线上的广交会,永不落幕的广交会。实际上他也搞了线上广交会,那么还有一种就是有一些产业方面,它根据它自己本产业的需求,开发了一些线上的技术来做他本产业的展会,这是第二个。还有一个有一些互联网的科技公司来涉足到会展领域,你像以前比较老的像什么展控网,、三一会展这些,实际上几年前都有涉及,但是那个时候我的印象里头,他们的技术实际上更多的还是体现出作为展会的一种工具、一种辅助。比如说登记注册、参会人员的统计,然后一些展位的联系,一些酒店的推介,然后最后展会之后的有一个大体的统计,技术大概前些年大概也就是这么一个层面。那么引起在线技术在展会上突飞猛进发展。实际上就刚才主持人说的,这次新冠疫情线下展会全部停摆,展会作为促进经济循环重要的平台,还要做怎么办?在这种情况下,很多重要的互联网企业和有一些会展的主办方,共同合作开始举办,我个人讲是比较真正意义上的线上展会,比较突出的就是广交会,就是线上广交会。在这个过程当中,也有一些就是以前的会展企业,包括咱们在线场景是做海外展的,那么我们互联网会展行业也有一些做海外展的企业,比如说像这个叫潘建军的米奥兰特公司,他是在海外办展的,他也开发出了一套互联网的系统,把他的所在海外办的展会通过技术平台连接到海外去,而且也有一定的效果,这是这么一个情况。那么今年大概半年以来线上展会的技术有了很长足的发展,普及面有了,很广的普及,线上展会的话办了很多,现在我们还没有一个完整的统计。

从现在总体上反应线上展会包括像广交会,还有一些在广东、上海办的一些重要的行业的线上展会,总体上反应看,是因为我接触会展行业比较多,我是从会展的角度来看,感觉到线上展会由于技术的运用,在展会的营销方面应该说力度比较大,效果比较好,造声势这个应该还是不错的,但是从会展的这种角度来出发看,线上展会行业内也有很多对这个问题的讨论。那么,有一些会展的主办方觉得主要的他们感觉到这个方面的难题,或者热点问题大概有这么几个方面:一个就是线上展会的对于主办方的商业模式现在没有很好的打通,我们会展行业的主办方以前是靠出租展位组织会议论坛 、注册费。这种方式的话来取得它的商业收入,那么一下子把展会搬到线上之后你像广交会的话,这次线上广交会它所有的展位都是免费给参展商的,所以说主办方要开发一套线上展会的这种科技系统,要投入相当的成本,但是他它的收入它的商业模式靠什么东西来解决他的是收入问题?那么很多主办方现在还觉得这一个问题没有打通,这是这个行业反应的一个问题。还有一个问题就是我们在一些展会的举办之后有一些参展商跟我们反映,我线上有一个展位,但是我的采购方案跟我接触上线跟我谈感到不是那么踊跃,就是说有很多以前在线下的时候,采购方和参展商可以密切的互动交流,在线上就缺乏一个粘性,他看看就走了。所以有一些参加线上展会的参展商就觉得没有很深入的能够洽谈的机会。还有一个主办会展的主办方它的资源是它的参展商和采购商,这是它的核心竞争力,但是他把这些东西都放到网上以后他担心什么?它的信息安全,它自己核心都广阔到外面去了,将来谁都可以拿着他的参展商,拿着他的采购商去办展,他就担心它的信息的安全问题。

还有一个网络安全问题,线上办展,我最近就遇到一个例子:就一个线上会议都准备要开了,突然线上的主持人就发现,说我的会议号叫另外一个人给我弄走了,密码也弄走了,ID号也弄走了,会议的主持人进不了会议室,他的会议室叫别人给弄走了,这就是反映什么呢?因为互联网的在线上的一个安全问题。这也是这一块的反应。所以我觉得怎么样现在从会展业的角度来看这个事情,怎么样把这个线上的展会和普通的这种跨境电商给它区分开了,线上的展会一般的来讲的话就是那么几天,跨境电商是常年做的,怎么把它区分开来,怎么在几天的线上展会当中使他的参展商采购商能够深度的、能够相互有信任的来沟通对接洽谈,最后签约效果怎么体现出来这个呢?是需要线上展会考虑解决的问题。

从我现在接触到的情况,国内咱们在线场景科技公司,我听了一下你们在会议展览的一些科技开发上还是做了很多探索,有很多好的功能发掘,一会的话我还想继续再听你们介绍。现在看来做的比较好的,我觉得腾讯公司作为线上会展这一块的开发,从营销 、对接、 洽谈、 签约 、组织会议、 论坛,整个参展的后续服务上,它开发上考虑的比较多一点,这还是比较好的,那么我觉得现在线上会展已经是一个很重要的会展业今后的发展趋势,我觉得下一步怎么做好?我个人考虑有这么两个方面的结合。我觉得需要我们科技公司主办方或会展行业考虑这两个,一个的话就是线上的展会要和线下的展会很好的结合融合来发展。做线上展会,你要更多的深入的了解。线下展会的它的运作的流程、它的功能、他的需求,怎么把他的需求通过互联网线上的这种科技给它更好的发展起来。还有一个结合互联网的公司和会展行业的主办方、会展场馆,这个结合我觉得从两个方面做,这一块的话还是有很大的发展前景。我也希望我们在线场景公司在这方面继续的探讨,不断的完善咱们线上展会的功能。既发挥互联网的科技优势,同时的话又深入到这种会展主办方会展企业,特别是参展商和采购商的实际需求上把这个结合起来。我觉得像咱们这样的公司还是很有发展前景的。谢谢主持人。

主持人王颖:感谢袁会长的精彩分享

主持人王颖:那么袁会长提到了很多问题,我们确实觉得任重而道远,未来还有很多的路很长的路要走,但是我们一定有信心会把这款技术做得越来越好。

主持人王颖:下面我怀着激动的心情来有请北京第二外国语学院经济学院院长刘大可教授,刘老师是我的恩师,在18年前我考入了北京第二外国语学院,是刘老师带我走进会展朝阳产业。那么在这18年里,我一直兢兢业业在会展行业里面摸爬滚打,我没有辜负恩师的期望,因为在疫情期间有很多人他转行了已经不在会展行业了。我不忘初心依然在会展行业里面坚守,所以今天有请刘老师为大家做分享。

刘大可院长:谢谢!首先也非常高兴今天来到EOVOBO公司,那么刚才主持人也谈到她是我们国家比较早的去学习会展的学生,我也很自豪她能够一直在这个行业坚持,因为任何一个行业的发展总有这么一拨人,不管困难的时候还是顺利的时候都能够坚持下来。那么关于今天我们探讨的外线会展这个问题来讲,首先我觉得在线本身就代表着互联网时代的一个方向,其实来讲不管是否有疫情,我觉得大家都不能去忽略这样一个方向,因为这是一个时代的东西。因为互联网已经到了无孔不入的地步,你会发现它这个就影响了行行业业,那么也就意味着说任何一个行业你不能够去忽视它是吧!那只是融入的早和融入的晚的问题。谁认识到融得早,那么谁可能就占据一点商机或者占据点主动,如果谁一直回避这件事情,可能就会加入被动。我觉得疫情只是一个导火索的问题,对不对还有一个来讲,大家一定要认识到这一点,所以一定不能把它看成临时性的迎击的东西,如果现在迎击的东西疫情一过我们这件事儿又停歇了,但是如果他这个趋势性的东西就意味着说疫情只是说它扩建了或者加速了我们这个行业的向互联网方面的转化,我觉得这一点就要搞清楚。

从我个人来讲 ,从展览会的功能来看,如果说它是为促进贸易而具有的这样一个传统对功能的描述,那么今天我们从淘宝、从京东这些电商的身上,我们完全可以认为在促进交易这件事情上互联网一定做得更好。那么就意味着说我们今天谈了展览会的时候,我们一定要想到这样一个大的趋势,如果我们一定加线是这样一个功能的话,我们一定会延伸到这种功能,一定会和互联网高度契合,当然这种契合我们不是说谁被谁替代,但至少整个的方向是对的。那么关于这一段时间来整个的线上展会的变化,我觉得至少这一次疫情给我们有两个方面发生了一个根本的变化。第一,关注线上展会的主体在逐渐增多,过去我们讨论的时候可能一些具有前瞻性的主办方,他们必须觉得所以说我搞实体展会未来会不会受到互联网的挑战,我就开始去把一个网上的系统,那么这是在过去一个比较大的展商有这种思维,但今天你会发现走到现在的时候完全不是这个局面,一方面传统的主办方要加快了线上展会的开发步伐。

另一方面来讲像腾讯、京东、阿里巴巴这些具有强烈互联网背景的公司加入了线上展会的开发大潮,另外来讲像这些对展会包含今天我们EOVOBO这样的新兴的公司,其实也是基于在过去对展览业的一个非常深刻的了解,那么在这样一个商机也开始开发出这样的系统。那么这些我觉得都是属于在疫情的影响下,而会展也出现了一个非常大的变化,关注、投身和真正形成形商业化探索的网上展会的主体成倍的增加,另一方面我觉得发生了很大的变化,我们在探索的内容上发生了非常大的变化,在过去多少年来我们很多互联网对这个行业的改造更多的体现在为这个行业增加效率方面。你比如说过去我们手工注册,我们后来变成网上注册,我们过去手工电用电话,我们开始现在我们用微信,也就是意味着说在过去长时间大家虽然也认为互联网会对这个行业带来非常大的影响,但没有真正的就投入到互联网对行业革命性转变的开发上来,而更多的关注在互联网如何提升这个行业的效率这方面做得比较好,但是我觉得在疫情期间,大家更多思考的问题是我们的互联网能不能从根本上不仅仅是帮助这个行业,而且能不能形成一种独立的商业模式,所以高兴的看着走到今天我们至少能够发现有很多的展会可以脱离实体展会而独立的存在。

大家可以看到这段时间就举办了很多网上的新产品发布,网上的一种展览会,那么我们也很高兴的看到了很多的传统展会已经开始实质性的走向线上加线下相结合的模式,而到今天你会发现只依靠线下而不依靠线上的公司越来越少,而线上和线下融合的公司在变多,而与此同时我们也一定要看到,也有一部分完全脱离了线下而走向线上的公司。那么在未来我想不是非a即b的关系,也就是不是说线上线下你划勾,更多是融合,但是这种融合也会出现不同的类型,一种类型的融合是以线下为主体,我开始做线上,比如说我今天一直在展会期间,我用线上来扶助我线下的工作,另一个是闭幕之后,我线上的功能依旧, 来践行着对客户的增值服务,除此之外,我们也可能出现以线上为主导的公司,我依靠线上就可以存活,但是我也一定会不失时机的,为了维护客户关系也好,或者为了我自己的增值服务也好,我会把线上的一波活动搬到线下来。

那么虽然我们都叫线上和线下融合,但是这个公司的主体会有所不同,有的公司以线上为主体,但它排除了线上与线下融合,线下是为线上服务,但是共同的为我们的客户服务。那么有的公司是以线下为主体,当然它排除了线上的服务,那么线上是为线下服务,但共同的目标是为了我们的客户服务。那么所以我觉得以后大家不要是说有的人总是提到线上,会不会替代线下,线下会不会替代线上,我觉得这个世界不是一个非黑即白的关系,那么这个世界更多是一个多元化的关系。对于我们这个行业当中未来的发展,也应当用这样一种多序列的目光来看待未来。那么它也许从会成为一个背后是线上有一部分,那么线下加线上一部分,线下也有部分,那么整个的市场的多元化和客户需求的多样化,就会导致了我们市场是序列性的,而不是整齐划一的,这是我对线上线下以及线上公司未来发展的一点看法,好, 谢谢主持人。

主持人王颖:感谢刘老师的精彩分享,我觉得今天我很幸运能够毕业很多年,之后还能听到刘老师亲自给我讲课,那么我觉得其他的同学们他们很遗憾,没有办法来亲自听您讲课,没有关系,回头我可以把我们的二维码直播间的二维码分享给同学们,让他们看精彩回放。

刘大可院长:线上的作用结束了以后还能够继续的传播是吧?

主持人王颖:对,这就是线上的优势。那么任何一种新生事物,它的生存与发展必须要经过市场的考验,那么对于我们在线展会技术,一定要经受主办方的考验。那么是谁的使用者?

主持人王颖:下面我们有请匈牙利中欧商贸经贸物流园区的朱总,您来讲一下您是如何看待线上展会技术的现状的。

朱礼好:好,谢谢主持人,谢谢大家。非常高兴也非常荣幸,现在有这机会,作为合作方、作为EOVOBO的合作方,也就作为一个企业,来参加这个论坛。关于现上展的现状和未来,刚才两位前辈袁会长和刘院长讲得非常好,我觉得非常感动。那么就是说我们这个公司是搞线下的展览,是从15年正式开始搞这个展览,这个展览是什么?是咱们商务部贸发局主办的,每年就是在欧洲,主要是集中在中东。它是集中在中国品牌进行外推。助力中国企业走出去。那么我们已经连续搞了5届,一直到去年19年我们一直搞线下,19年的规模最大到300多家企业参展。规模也是很大的, 很壮观的。那么20年本来我们因为它是一年一度,本来20年想再扩大一下规模,扩大到500家,但是天有不测风云,疫情突如其来。

那么我们一开始是推迟,后来彻底不行了, 从6月份开始彻底放弃, 要搞成线上,那么我们也是经过很长时间的调研,可以说是国内从腾讯阿里一直到一些小公司,我们都进行了调研,做什么来确定一个合作方,来把展览搬到线上来。那么我们经过很长时间调研,跟程总EOVOBO,我们也经过多轮的对接,我们选定了这一家进行合作。我们对选择应该是充满信心的,现在下面有很多技术性问题,有待进一步完善完美,但是我们愿意共同探讨这个事情是吧!因为这个我们的企业本身也是一个国内的企业,是山东临沂注册这家企业。我们每年向山东的应纳税了,但是我们在匈牙利的时间很长,我们从90年代初就已经编制权力了。

所以说我们在国内国外官方的这种关系,或者是我们的人脉资源也非常丰富。我们搞这个展览也是一直是按照这个方向走的,那么就是说,突发的疫情让我们措手不及,但是我们怎么看这问题?以前我们搞线下搞得非常成功,那么我们相信我们线上也会搞得非常成功。有一个方向走向另外一个方向,可是我们也在思考一个问题,就是说未来疫情如果说稳定了,或者疫情过去了,那么我们到底是用什么样的方式我们重新回到线下,还是我们继续走线上。那么这也是我们将来要探讨的一个问题,正好万展公司也是搞线下展会很多年,所以说我觉得我们合作的前景是非常的广阔的。

将来很有将来发展的潜力。希望把我们的共同探讨一个路子来,因为我们作为企业作为公司,我们看他们看的是效果,看到我们无论是线下的项目和线下的效果,我们线下搞5届的展览, 一直是被商务部评为国家形象级的,就国家品牌级的对外展览。一个很成功的。那么我们也希望我们的线上也能做到这一点,以后我们合作好吧。祝我们成功! 程世强程总:祝我们成功 !

朱礼好:好,我就讲这么多, 谢谢!

主持人王颖:感谢朱总的精彩分享,更感谢您对我们公司的信任,我们未来一定会努力把您的这款线上展会做好。

朱礼好:好 谢谢

主持人王颖:刚才我们探讨的是中国的线上会展的技术的情况。那么对于展览大国德国和美国他们现在的情况是如何?我想有请我们EOVOBO的总经理程世强先生,因为我们陈总一直从事境外展会业务8年多的时间了,他走过很多国家也看过很多的展会的技术,那么现在请程总给大家分享一下国外的情况。

程世强先生:好,好,谢谢主持人王颖,谢谢我的搭档,首先今天特别荣幸能跟袁会长,刘院长还有朱总坐在一起进行这个话题的交流,我今天非常荣幸也非常开心,刚才听到领导们 讲的话题,我觉得我坐在这里特别特别的特别的有特别好,特别有收获,刚才严会长讲的包括刚才讲了一些历史在线展的历史,这事多补了一课。我以前没有想到我们在线展会是不是已经有这么多这么长时间的摸索期了,所以我觉得应该向这些前辈们致敬!像我们这些在展会在展览行业勇于进取不断的摸索新的技术的这种前辈致敬。我觉得非常尊非常他们特别值得尊敬和我觉得我特别佩服他们。真的非常感谢!然后也感谢会长对我们的肯定和鞭策包括刚才对我们的产品。因为我会长上午来的时候,我还带着会场看了一下,但是我没想到他给我那么高的评价,短短的时间特别高的评价,所以我非常开心,也非常激动,谢谢谢谢会长,然后刘院长也是一样。

我觉得今请到刘院长来参加交流会的时候,我当时是非常开心的,因为他是我搭档的启蒙老师哈,我的搭档一直把院长怎么说放在心里边,每次我一提到他都很激动,例如我去CFO的时候,我说我跟院长合影了,给你看一下,他特别开心的看,我觉得我也很自豪,为什么我跟院长培养了这么优秀的学生在一起,搭档做了一个这样的事业, 我觉得非常的非常的感激院长,包括刚才院长讲的关于我们未来的一个给相当于给了我们很多的鼓舞,也给了我们很多的憧憬!我觉得在听到两位在展览圈这种应该是大咖级专家的这种讲话以后,我觉得第一我很激动,我觉得我们做这个事情做对了。另外一方面的话我觉得以后的话要向两位领导多两位专家多请教,多交流多学习。因为我觉得展览是一个非常多的知识点和智慧的产业,我觉得我以前可能学的东西还远远不够,所以以后要向两位领导可能要经常去讨论,找机会去交流,真的是非常期待以后能不吝赐教!

朱总的话刚才是提到了我们的合作,我觉得我要特别感谢一下他们,因为他们是贸发局主办的展会,而且我知道贸发局对展会特别重视,然后我们再给他们,我觉得不光是因为我们跟贸发局,和跟这个项目的合作,更重要的话是我们跟他们团队在一起,刚才我们不经意的握了一下手。为什么会有这样的一个本能的反应,我们俩都很自发的。因为这款产品,包括下个星期,因为我们现在很多功能都在准备红包会的一些功能的设计,包括我们也升级了一些比较,关键的功能的应用,但是主要对应的是中文客户。然后我们准备下一从明天开始,已经跟我们的伙伴沟通过了,从明天开始我们会对涉外的,特别是国际之间的这种交互这种交流,不管是网络还是服务器的稳定性等等会进行大量的测试,在做这样的工作的过程中,我想特别要感谢一下我们中东物流园区的他们的伙伴真的非常专业,非常敬业,真的我觉得最近我们在合作项目的过程中,感觉就像一家人一样,他们特别nice,包括现在能想到的nice了,因为他们都在叙利亚利我们有时差,在交流的时候会有时间的这种障碍。但是真的觉得在这个过程中,我觉得我有一个非常好的搭档,非常好的合作伙伴,他不光可能能给我们带来一些业务的领域的扩展的思路。更重要的话因为他们是在匈牙利是有一个物流园的,另外搭建了跨境电商平台搭建了很多的这种跨境贸易的平台。而且经验应该说是非常丰富,摸索了非常多的这种跨境的贸易和交流的这种方式。而且我觉得这种交流的过程给我的启发也是非常多的。

所以我觉得我特别有信心,一方面是有信心。是因为我觉得我身边有非常多的这种专业的专家和老师,我未来可以去学习 可以去交流。这是一方面,另外一方面可能是我展览的经验,我们做企业做外展国际展览公司,我们创业是8年,但是我们做这个行业我们做了12年,一直在以前在一家国营企业,然后我们也特别感激那家企业,培育了我们,我觉得在线展会在线展览业第一步的非常重要的一个基本价值是什么呢?我觉得我们展览的经验,没有我们展览的经历,我们对展会的理解,如果有的说我们跟有些公司或者有些科技公司有一点点区别的话:我觉得很重要的话可能就是我刚才说的三点,我觉得还有重要的第4点:我们有一个非常好的partner,有一个好的合作伙伴特别幸运,我觉得这个非常重要,可能会对我们未来会有非常好的一些助力。

关于海外的这种在线的展会技术的现状,然后因为我们这个产品在设计的时候设计灵感就来源于海外的一个展会,当时一个意大利的农机展,在2018年的11月份我记得当时的话我们是跟客人在聊天的时候,会发现国外的很多成熟的展会,特别是一些老牌的展会,例如园林展等等很多老牌的展会,我发现它的价值在大极速的下降。因为我刚才说了,我当时已经做了10年的国际展览,我发现的话我们很多的国际品牌都不来了,有的展会甚至是80%都不来了,我刚去的第一年跟我最近的一年比较的话,80%的国际品牌都过来参展了,大品牌都不来了,国际品牌影响力是非常大的。基本上很多产业领域都是我们中国企业比较多了,都是来见中国客人,中国朋友的比较多了。如果没有中国客人,可能展会产业这个模块,可能就会已经消亡了,甚至会消失。这是一方面,另外我们的客人去参展的时候 他们会说一个声音是什么呢,我们都不想来了,但是我们客人认为我们黄掉了或者是不行了,我们还得来,甚至还要做特装,还不能比以前差。因为不能让他认为不好但是展会上他又说展会来了哪些客人,我们基本上如数家珍,特别清楚。这个也是当时的话也是因为经历了这些展会,我当时一个初发奇想:我就刚当时跟参展的企业的老板聊天,他是一个非常有外贸经历的老板而且外语说的特别好,然后这种老板是比较少的,我一个宁波的老板我特别感谢他,当时灵感就来源于跟他的聊天,我们聊了三个小时在他的摊位上,比较悲催,但是三个小时没有客人来巡单来打扰我,觉得有点。

但是真的,给了我三个时间交流的时间,聊了很多价值,包括展会的变化,因为他已经参加展会,参加了十几年了展会了,非常有精力,包括国际的展位都去了特别多,所以我觉得我的灵感这一点,来的也是非常多的,然后海外的那回过来说海外展会,然后因为我们的灵感来自海外,我觉得我包括我们的同业也是海外展会,海外的话我后来的话因为,想做这个事情以后,我这两年就一直在观察海外的这种技术,包括最近尤其遇到疫情以后,现在产业高速发展,我们也开始全力的做这个事情的时候,我们就更多的研发了欧美,因为我觉得历史上很多先进的技术都来源于欧美,,咱们中国的很多商业,很多传统的包括最近的互联网商业,这里很多都是跟国外的一些交流产生的,所以我第一反应先去看美国有什么,德国有什么发达的展会比较发达的国家,但是我发现以后的话我研究了很多,包括一些平台、科技公司。

我研究了很多以后,我也找了一些灵感,但是我觉得他们现在总体来说,做的比较多的还是什么三d的,这种数字展示为主,主要是少量的企业开始做一些尝试,做交互,做人和人的交流和交互,现在已经有一些的有这种想法了,在做人和人的交往和交互,但是我觉得他们还是以数字技术为根本为重要载体来做的,我们看到很多有一个叫威菲尔应该做的还不错,我看评价也还不错,像在谷歌排名里面应该能排到前5的,然后经常的话有的国家排到排第一,然后口碑也还比较不错,但是的话整体来说功能除了我刚才说的数字以外,数字技术还有一个特点简单,它的实现的功能应用实际上还是比较简单的,然后加载了商城的功能,这个的话可能是他们现在我研究了一些可能现在能看到的做的,还可以的一些主要特点,另外我发现像法兰克福像励展,他们也做了一些尝试,但是他们的话展示的话可能跟我们中国的有一点相似、包括跟国外的也有一点相似,因为它是国际化的公司,他们会有一些交融,大概是这样的。

但是我觉得大家现在有一个方向都在往哪个方向发展,就是信息交互、人和人的交互、我们这款产品在设计的初的时候就直接进入状态了,我们没有直接进入数字技术,我们直接进入了这种人和人的交往和交互。因为我们多年的参展经历,虽然没有我们不做主办展会,我们做的是主办的服务,但是可能是正因为得益于此,我们跟企业交往特别多,我们特别了解企业的需求是什么,参展商他们的痛点是什么?他们来展会是为了什么?他们为什么还要来展会?他明年为什么还要来等等?我们做了很多的这种交流这两年,所以因为这种交流的信息,我们设计了我们所有的功能的设计的出发,都是以他们的视角,特别是展商的视角、展商的需求的撤掉、还有观众的话,因为我们会跟他们聊,因为他们有客户,我觉得跟他们在一起出展交了很多好好朋友,他们又非常专业,然后他们就会说他们的客人想要什么?他们的客人介意什么?然后广交会他们会介意什么等等。有些会介意,然后我们是站在了巨人的肩膀上,然后加了改良加了创新,抓了一些我们是学了很多平台,包括国内的国外的一些优势,同时的话结合我们在线的我们展览的这种经验和阅读理解,然后我们做了一些很多的创新,做了很多小的功能的创新,但是非常实用。

举个例子:我们有一个是智能翻译功能,智能翻译功能应该是我们首创,我们应该算是比较早研发技术的,这个会议领展是你来源一次会议,进口博览会我看到了这个技术,但是的话我们把它应用在哪里,除了会议的场景应用以外,我们还用在了直播间上,因为中国的我们知道中国的外贸人士外语都不好,或者是外语口语不太好,他能聊天能交流。但是我们发现他做不了主,抖直播做不了赌博,所以我们是把技术应用在这样的主播,在说中文的时候我们可以打出英文字幕,可以转化出俄罗斯语等等多语种的字幕,创新的话能解决很大的一个问题是什么呢,主播的语言的问题,以后的话就可以找一个漂亮的女孩就说中文就可以了,没关系,因为下面的字幕如果需要技术的处理的话,用我们的方法可以接近92%以上的准确率,基本上能达到,就像我看电影一样,我基本上看到这一句话,只要有一个错别字,我肯定知道他在讲什么,有一个错词,我基本上知道他在讲什么,起码主播讲的因为内容我不会有太大的变化。

然后我们会有一个什么我们会进行详细的主播,大概就是这样的,因为我的时间比较多了,我就不讲太多功能,我们还有很多小小的创意,但是的话应该会非常有用的解决,一些参展者观众的一些非常内心深处的一些痛点的需求,可能是我们设计产品的一个主方向,包括未来的一个主方向,我们未来也希望通过我们的努力可以创造出接近线下展会的体验的一种产品,帮助有些不能来现场、因为疫情不能来、因为忙不能来是忙的话来的时间很短,但是我可以在路上可以掌握出更多的信息。因为展会的价值特别大,你想通过3天4天5天你都不可能光玩他的信息的,它的信息量特别大,刚才我们会长说了一句特别好的话叫什么呢,它可以存留,它这个价值的话,以前的话展会完了,你得等下一次再去了解它的价值了。我们是希望通过我们的技术在路上还可以了解它的价值,可以知道它的价值,这是我们未来的话可能也是会经常做的。所以我觉得今天特别受益,然后能让我说这些话,也特别感谢领导给的灵感,我们希望的话能够通过我们伙伴的努力,通过各位领导的指导,让这个产品能越来越好。那么我想在后一平时代线上线下展览相结合的模式是一个未来的趋势,在线技术的在线展会技术的未来发展情况,有请一位领导给我们分享一下。在线技术的在线展会技术的未来发展情况。

程世强先生:我们计划线上线下的如何发展是中国会展业由大到强的必经之路,各位参展商参展观众一定要面向未来,相信线上互联网的力量安全有序的地方,相信我们的合作会非常愉快与成功,我们共同加油。我是希望所有的会展同人,不管是主办还是组团的,还是科技公司所有的伙伴,我觉得我们都可以一起动起来,然后迎接一个新的使者甚至引领者。我觉得非常有意义,我特别激动的想做这个事情。

主持人王颖:最后感谢三位嘉宾等光临我们的直播间,感谢你们非常激动,也感谢我们直播间里面的热情的观众,更感谢我们幕后今天努力的小伙伴们,我们希望今天的论坛能起到一个抛砖引玉的作用,希望我们家长论坛能激发展览人的热情、坚定展览人的信心,也希望大家能够持续关注爱欧沃伯的官方网站,希望我们与大家合作共赢,共创未来 谢谢大家,今天我们的直播到此结束,感谢!

王颖:最后咱们嘉宾来个合影,谢谢领导!

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